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Discover the secrets of written persuasion!
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers
"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich
"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook
"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com
"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion
- Sales Rank: #128453 in Books
- Published on: 2006-12-22
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .80" w x 6.10" l, .80 pounds
- Binding: Paperback
- 288 pages
Review
"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)
From the Back Cover
Discover the secrets of written persuasion!
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
—Joseph Sugarman, author of Triggers
"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
—David Garfinkel, author of Advertising Headlines That Make You Rich
"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
—Bob Bly, copywriter and author of The Copywriter's Handbook
"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly—exemplifying the techniques by the writing of the book itself as you go along."
—David Deutsch, author of Think Inside the Box, www.thinkinginside.com
"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
—Blair Warren, author of The Forbidden Keys to Persuasion
About the Author
Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. His articles are widely read, and his professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large international businesses. His past books include There's a Customer Born Every Minute (Wiley) and the AMA Complete Guide to Small Business Advertising. Subscribe to his free newsletter at www.mrfire.com.
Most helpful customer reviews
343 of 365 people found the following review helpful.
Great Core with Sleazy Filler
By James McPhate
I tried to come up with another title then "Great Core with Sleazy Filler" but couldn't. It nails this book perfectly.
There are great writing and composition tips. And the book reflects its message by using its own techniques. I can see the value of this, and can see that doing so would over-reach the natural tone of such a book. However, it's all the get-rich-quick, and over-the-top usage of "I've never told this secret to anyone before" types of manipulation that really disappoint. There are also claims with regards to hypnosis and psychology that are presented as "beyond doubt" and "proven" which are tenuous and no where near being such.
Near the end of the book Joe describes his mailing list, and how profitable it is, and then lists some emails he's sent to it. It felt like he had a cult of followers who are the same people who buy the "Get Rich in 15 Minutes a Day" programs (which sums up lots of his example sales copy in the book) and believe positive thinking and prosperity theologies are all that are need to succeed (usually described as get rich). Overall, Joe continually steps over my ethical lines of clarity and honesty.
Joe references Master Mind groups, which is a a Pseudo-Christian prosperity theology (New Though, Christian Science, etc.) and continually promotes his "The Attractor Factor" book. While the power of goal setting and visualization are undeniable, lets not forget about focus and work.
If you think you'll get more of the worlds limited resources because you sit in a circle and hold hands and wish for a larger house, then this book is definitely for you. Or go to his web site to find endorsements for products like "How to Get Lots of Money For Anything Fast!"
If you want to get some excellent writing and marketing tips, and can ignore the sleaze and tone done the excesses in your own writing, then this book is great as well.
The other strange thing is the reviewers. If you dig around, you'll find that they all seem to know each other, cross review, and peddle the same low-brow wealth creation or similar products. I actually discovered this book while looking at "Think Two Products Ahead", a book with over the top promotion on the Amazon page.
My final thoughts on the books content are on the marketing concepts in this book. This book tries to sell, whereas most modern marketing theory talks about an over-communicated marketplace where people don't trust advertising and explicit attempts to make you buy. "Guerrilla Marketing", "Positioning", and "The Fall of Advertising and Rise of P.R" all talk to this nicely. But this ignores market segmentation. There is a segment of the market you can sell directly too. If you come up with a simple message, blast it to millions of people, some will buy. But you will not get word-of-mouth marketing and a growing position in the market. So, if that is not your market, focus on the writing tips, and tone down the excess and apply within your own marketing framework.
It's been a while since a book has made me feel this conflicted. I'm giving it a three, since it's good writing material. I don't regret buying it, and it did improve my own copywriting- but in the context of my broader marketing experience.
60 of 63 people found the following review helpful.
Does he think customers are stupid?
By Miracle Lady
I bought "Hypnotic Writing" and "The Irresistable Offer" at the same time and read them both.
The "Irresistable Offer" is brief, to the point (but still very complete), and states very clearly that one selling point in your ad copy should be that the customer is not stupid, he will square you in 3 seconds or less, he will see if there is any REAL value in what you have to offer, and many more things, in the blink of an eye. (the book gives you REAL MEANS to overcome these stumbling blocks)
Mr. Vitale, on the contrary seems that he wants to entertain his potential customers, and bribe them into thinking that what he sells (and sells, and sells) is extraordinary. He does that with redundant prose, beautiful prose, aesthetically speaking, BUT he shows his true colors from the headers down. Are you really thinking that by using an opening like "amazing breakthrough", like "the truth about..." is going to grab your potential customers' attention, and ABOVE ALL, their trust?
I think that by using Mr. Vitale's wording you are IMMEDIATELY revealing who you are: "I am a seller, I am trying to hypnotize you into buying my product, I don't really care to give you value, what I care is to impress you and make a sale." This is what Mr. Vitale's prose says when you read it.
He gives examples of "normal ad copy" that he translates into "hypnotic ad copy" and he probably expects that the reader will rave about his writing. Well, to me they are both downright awful. They both reveal that the main aim of the copy is not to deliver and communicate REAL VALUE, to offer credibility, to overcome the potential customer's objections by opposing a REAL deal, no, in his writings you "fascinate" the customers, and, in so doing, you sabotage yourself by revealing your real end.
He even adds two paragraphs written in Italian. Now, I am a native Italian, and Italian is my FIRST language. Let me tell you upfront that what Mr. Vitale says it is Italian IS NOT ITALIAN AT ALL. It is a computerized, awful, and totally illogical and incorrect translation of a decent Italian paragraph. He didn't even take the time to ask a translator to translate into REAL ITALIAN those two paragraphs (that he was going to include in a book), so to not offend the linguistics of such a noble language.
I would suggest that you purchase "The Irresistable Offer" by Mark Joyner, THAT is REAL marketing communication, honest, powerful, poignant.
brief but to the point, that is "ad copy" that will win the trust of your prospects immediately and give you a REAL edge over the competition.
109 of 119 people found the following review helpful.
A book to sell other books
By F. J. Caceres
On almost every chapter of this book the author just scratches the surface on interesting subjects and will reference other books instead of completing and going deeper into the subject himself. I didn't give a lonely star is because I did find some little bits of information. By the title you would think that it's a book to have; not so. If you can browse it, don't buy it.
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